Anticavity, Tartar Control, Plus Whitening Benefits Now Available From Natural Ingredients

Anticavity, Tartar Control, Plus Whitening Benefits Now Available From Natural Ingredients

Tom's of Maine marks 35th anniversary by introducing Whole Care Toothpaste

KENNEBUNK, Maine, Aug. 25 /PRNewswire/ -- Natural products are driving overall growth in the oral care category in health, specialty and mass market stores as more people search for effective oral health products that don't rely on artificial chemicals, sweeteners and preservatives.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050713/NEW010LOGO )

Tom's of Maine's new Whole Care line delivers cavity prevention from naturally sourced fluoride, tartar control from zinc citrate, gentle whitening from silica -- and a fresh, clean feeling mouth from genuine natural flavor oils like spearmint, wintermint, peppermint, cinnamon-clove, and orange-mango.

"Our chemists, microbiologists, herbalists, medicinal plant scientists and oral health professionals have done a tremendous job creating Whole Care using the latest science of plants and minerals," said Tom's of Maine cofounder Tom Chappell. "Whole Care proves the idea Kate and I started with 35 years ago: a company can be financially successful as well as socially and environmentally sensitive."

Like all Tom's of Maine products, 10% of all Whole Care profits are given back to communities, the carton is made of recycled paper, the tube is recyclable, there are no animal ingredients and it was tested for safety and efficacy without the use of animals. We appreciate and offer generous benefits to all of our employees -- and strongly encourage them to use 5% of their paid time volunteering in their communities."

New Whole Care toothpaste offers the following benefits using natural ingredients:

* Clean, fresh feeling mouth -- natural flavor oils, not artificial
sweeteners like saccharin, leave your mouth feeling clean and fresh.
* Fights Cavities -- Naturally sourced fluoride helps remineralize soft
spots on teeth before they turn into full-fledged cavities and
strengthens the tooth structure so enamel becomes more resistant to
decay.
* Controls Tartar -- Zinc citrate, a naturally occurring mineral,
interferes with the calcification of plaque into tartar.
* Gentle Whitening -- Natural silica (derived from sand) improves cleaning
and gently whitens without using bleaching ingredients or harsh
abrasives.
* Clean, sustainable planet -- Tom's of Maine uses recycled and recyclable
packaging and soy-based inks.

The new Whole Care Toothpaste is available in Spearmint, Wintermint, Peppermint and Cinnamon-Clove. The new Whole Care Gel Toothpaste is available in Spearmint, Peppermint, Orange-Mango, Cinnamon-Clove and Wintermint.

To purchase these and other Tom's of Maine products or find a store near you visit http://www.tomsofmaine.com/.

Founded in Kennebunk, Maine, by Tom and Kate Chappell in 1970, Tom's of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom's of Maine products -- toothpaste, mouthwash, floss, deodorant, and soap -- do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of our their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals. Visit http://www.tomsofmaine.com/ for more information and to let us know what you think of our products!

Photos of these new Tom's of Maine products can be found at ftp://ftp.tomsofmaine.com/Public/Communications/Product images

For Whole Care eps files: ftp.tomsofmaine.com/Public/Images/Hi-res-- for_print_use/whole%20care%20eps/

For Whole Care jpeg files: ftp.tomsofmaine.com/Public/Images/Hi-res-- for_print_use/whole%20care%20jpeg/

If you're interested in talking with the Tom's of Maine scientists and dentists who developed these products please contact us at 207/985-2944 x363 and we'd be happy to set-up some time.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050713/NEW010LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Tom's of Maine

CONTACT: Susan Dewhirst of Tom's of Maine, +1-207-985-2944 ext. 363

Web site: http://www.tomsofmaine.com/

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